Our Blog Why Iron Catch Is More Than a Catch-and-Cook Video

Why Iron Catch Is More Than a Catch-and-Cook Video

Posted on December 2nd, 2025 by Mary Angela
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Categories: MadLad Adventures MadLadTV
The team heading out from Folly Beach to catch fresh fish — grounded in water knowledge, fire craft, and respect for food.

What is Iron Catch really about?

At its core, Iron Catch is about conservation through respect.

On the surface, it’s a fishing and cooking film.
Underneath, it’s a quiet argument for doing things the right way.

Every choice in this story is intentional. Captain Ben Powers explains how fish behavior changes with tide height and oyster coverage. Hector Garate speaks openly about respecting an animal that gave its life — ensuring enough meat is harvested to sustain people and that nothing is wasted. Chef Graham Calabria bridges those worlds at the fire, embracing open-flame cooking where wind, heat, and timing constantly change, forcing the process to slow down and respond to the environment rather than control it.

Ben Powers explains how fish behavior shifts with tide height and oyster coverage — knowledge earned through years on the water, not theory.

This is where outdoor filmmaking, adventure storytelling, and conservation intersect.

At MadLad Films, stories like Iron Catch demonstrate how meaningful brand storytelling and marketing videos actually work:

  • Show the process, not just the payoff

  • Let real experts lead the narrative

  • Anchor the story in place, culture, and lived experience

Featuring YETI’s gear case proving invaluable throughout the adventure.

The brands featured in this film aren’t inserted — they’re relied on.

YETI cast iron cookware is trusted over live fire, salt air, sand, and wind — the same conditions where real outdoor cooking happens.
Skeeter Boats and SeaArk Boats aren’t showroom backdrops; they’re working platforms on tidal water.
Beretta apparel and Wiley X sunglasses are worn because comfort, durability, and protection matter in real field conditions.
Rugged Radios keeps coordination clear — because safety and efficiency are part of responsibility.

That trust creates credibility.
Credibility creates connection.

Iron Catch slows time, grounding us in tradition, food origins, and a deeper connection to land, water, and people.

In a world optimized for speed, shortcuts, and convenience, Iron Catch slows everything down. It reminds viewers where food comes from, why tradition matters, and how honest outdoor content marketing can reconnect people to land, water, and each other.

This isn’t a backyard cookout.
It’s wild cooking done right — and documented through cinematic outdoor filmmaking with purpose.

🎬 Watch Catch AND Cook with YETI’s Cast Iron Skillet on MadLadTV:
👉Watch Here –  https://madladfilms.com/portfolio/yeti-the-iron-catch/

👉 Looking to tell stories rooted in experience, place, and purpose? Contact Us.

🎬Watch more captivating episodes from MadLad Films:
Broomsedge Rod & Gun — Chasing Feathers

🎬 Episode Crew

🎥 Produced, Filmed & Edited by MadLad Films

MadLad Films Instagram – https://bit.ly/MLFinstagram

Website – https://bit.ly/MadLadFilms

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