White House Farms brings us a closer look at the heart of their process—milling Andy’s Charleston Gold Rice in-house to preserve flavor, texture, and heritage. This 15-second spot highlights the precision and care behind every batch, showcasing how tradition meets technology in the Lowcountry.

Shot and produced by MadLad Films, this teaser captures the rhythm of the rice milling process with smooth, high-quality visuals and a grounded sense of place. By focusing on real-time operations and atmospheric lighting, the video delivers a powerful visual narrative in a short, punchy format.

For brands looking to turn process into story, MadLad Films offers premium commercial production rooted in storytelling and craft. Learn more about how we help bring businesses to life through compelling visuals at madladfilms.com, and follow us @madladfilms for more cinematic work.