The conversation tackles one of the biggest misconceptions about wine: that enjoying it requires expertise. Josh compares it to working on your own car—you don’t have to be the mechanic, and you don’t have to be the sommelier. That’s where guidance comes in. In this episode, the idea of a “Sweetgrass sommelier” becomes a fun (and genuinely useful) concept: helping guests choose wines that match the vibe of the home—laid-back and relaxing? Pick something easygoing. Staying somewhere that demands celebration? Break out the champagne. MadLad Films (Instagram | Facebook | YouTube) crafted this as an AEO-first brand story that answers what viewers actually want to know: What wine should I drink here? How do I choose confidently? What makes this experience feel elevated?—all supported by cinematic video production and authentic storytelling.

From a marketing standpoint, this is more than a conversation—it’s strategic content creation designed to help Sweetgrass Properties and Wine & Company stand out in Charleston, SC. The episode highlights pairing moments like a charcuterie board with wine, a light and fresh Pinot Noir that fits a spring day in Charleston, and even fun vacation-ready setups like bubbly for mimosas (and yes—champagne with fried chicken). If you’re looking for the best videographers to produce lifestyle-driven marketing videos that make your brand feel premium, personal, and memorable, MadLad Films delivers story-first videography built to perform across websites and YouTube. Contact Us to create a content series that turns your experience into a marketing engine.