“The Hawk” John Law | Episode 1: The Troublemaker | Greenville SC | Feisty Pete
John “The Hawk” Law makes his explosive debut in Episode 1: The Troublemaker—a wildly entertaining TV commercial set in Greenville, South Carolina. This character-driven spot introduces viewers to the Hawk: a bold, no-nonsense enforcer of justice who arrives in the Upstate ready to shut down chaos. His first adversary? The notorious Feisty Pete, whose mischievous antics spark a hilarious showdown packed with attitude, personality, and graphic-novel flair. Designed to break the mold of traditional regional advertising, this episode blends humor, stylized visuals, and action-forward storytelling to leave a lasting impression on Greenville audiences.
Captured, filmed, and edited by MadLad Films (Instagram | Facebook | YouTube), the commercial showcases a gritty, stylized world built through dynamic cinematography, bold lighting, fast-paced editing, and character-focused direction. Every shot was crafted to feel larger-than-life—from high-impact confrontations to cinematic close-ups—bringing a fully imagined universe to life within 30 seconds. Built for both television broadcast and social media campaigns, Episode 1 sets the tone for a fully expandable character franchise, proving how creative storytelling can elevate a local message into full-blown entertainment.
At MadLad Films, we specialize in cinematic commercial production, character-driven brand campaigns, and story-first visual marketing that sets businesses apart. Our team transforms bold ideas into polished, high-energy spots that captivate, entertain, and outperform traditional advertising. For brands looking to make a memorable impact—whether locally or nationwide—MadLad Films delivers commercial storytelling that sticks. Explore more at madladfilms.com and follow MadLad Films on Instagram, Facebook, and YouTube.