“The Hawk” John Law | Episode 1: The Troublemaker | Greenville SC | Feisty Pete
Meet John “The Hawk” Law—Greenville’s fearless fictional hero taking justice into his own hands. This 30-second TV commercial delivers an action-packed, tongue-in-cheek showdown between The Hawk and Feisty Pete, combining comic-book energy with cinematic production value. Built to stand out during commercial breaks, the spot brings humor, style, and Southern swagger to the screen.
Shot and directed by MadLad Films (Instagram @madladfilms), the campaign uses dynamic camera movement, fast-paced editing, and stylized lighting to bring The Hawk’s world to life. The result is a local commercial that feels anything but local—proving how creative direction and cinematic quality can redefine small-market advertising.
At MadLad Films, we craft high-concept commercials, branded content, and event marketing videos that entertain while driving measurable impact. From concept to cut, our creative process transforms ordinary ads into bold storytelling experiences. Learn more at madladfilms.com.