Swig & Swine Brand Film – Authentic Lowcountry Barbecue Story by MadLad Films
Swig & Swine isn’t just a barbecue restaurant — it’s a Carolina institution built on patience, craftsmanship, and an unwavering commitment to doing things right. This brand film captures the heart of their culture, showcasing the passion that fuels every pitmaster, every handcrafted side, and every plate served across their locations. Staff members share what it’s like to work under owner Anthony DiBernardo’s meticulous standards, echoing the same message: “It has to be perfect.” With certified Angus beef brisket, ribs, pork, wings, turkey, and belly smoked daily over red oak, paired with 12 homemade sides, Swig & Swine blends full-service dining with the soul of authentic Southern barbecue. Their locations across West Ashley, Summerville, Monck’s Corner, CommonHouse, Mount Pleasant, and Myrtle Beach all serve one mission—great food, done the right way, with genuine hospitality.
Produced and crafted by MadLad Films (Instagram | Facebook | YouTube), the 3-minute brand film showcases the artistry behind the smoke through cinematic food visuals, emotional interviews, and immersive behind-the-scenes storytelling. MadLad captured the rhythm of the kitchen, the glow of the coals beneath the rotisserie, slow-motion shots of brisket slicing open to reveal perfect bark, and the lively heartbeat of a team dedicated to their craft. Using warm lighting, macro details, handheld movement, and authentic sound design, the film invites viewers to feel the atmosphere—from the pit room to the front counter. Each shot was designed to honor the texture, tradition, and personality that make Swig & Swine a cornerstone of Lowcountry dining.
At MadLad Films, we bring brands to life through cinematic storytelling, culinary marketing, and high-impact brand films that connect with audiences on a deeper level. Our approach blends strategy and emotion to highlight what makes each business extraordinary—its people, its craft, and the culture behind the scenes. Whether you’re showcasing a signature product, a family-built legacy, or the heart of your team, our storytelling transforms your brand into a powerful visual experience. Explore more cinematic storytelling at madladfilms.com and follow MadLad Films on Instagram, Facebook, and YouTube.