Repelling… From a Jeep?! | We Took the Winch TOO Far

What happens when a Jeep winch is pushed far beyond its intended use? In this MadLad TV episode, the crew takes things to the edge—literally—by repelling straight down a cliff, anchored only to a Jeep Gladiator. Equal parts adrenaline, comedy, and calculated chaos, this experiment blurs the line between bold adventure and questionable decision-making. With gravity doing the talking and zero room for error, the question isn’t should we do this?—it’s will it actually work?

This episode was filmed immediately after Trail Hero in Utah, where MadLad Films was already capturing the energy, community, and culture of off-road adventure. Fueled by the moment and surrounded by some of the most dramatic terrain in the country, the team decided to take things one step further. What followed was an unforgettable test of trust—in gear, in preparation, and in a Jeep winch never meant for human repelling.

Produced, filmed, and edited by MadLad Films (Instagram | Facebook | YouTube), the episode showcases the real spirit of MadLad TV: pushing limits, embracing risk responsibly, and documenting the moments that make adventure unforgettable. Backed by trusted partners like WARN Industries, Factor 55, Trail Hero, Greater Zion, and the Utah Office of Tourism, this episode highlights not only extreme creativity—but the importance of quality recovery gear and proper setup when things get serious. Watch the full episode to see whether this was brilliance… or pure madness—and explore more high-octane off-road storytelling at madladfilms.com.