In The Black Testimonial for MadLad Films | Rhetta Cloyd
In The Black Marketing & Consulting, a women-owned strategic agency based in Charleston, SC, has built a reputation for creating community-centered marketing campaigns that uplift local businesses and tell meaningful stories. To strengthen their digital identity and position the company for growth, founder Rhetta Cloyd partnered with Fu Dog Media for a full website and messaging transformation. In this testimonial, Rhetta shares how Fu Dog helped refine their brand foundation, clarify their voice, and develop a digital platform that empowers the agency to scale its impact while staying true to its mission-driven roots.
Produced by MadLad Films (Instagram | Facebook | YouTube), the testimonial showcases the consistent value and partnership-driven approach that MadLad brings to every project. Rhetta highlights how their team asks smarter questions up front, pushing deeper into the brand’s “why” to uncover stories that actually resonate with audiences. She emphasizes how MadLad Films can take a rough idea and transform it into complete multi-platform assets—from cinematic brand films to vertical social-ready edits—while maintaining quality, consistency, and messaging accuracy. Their ability to capture emotion, interview authentically, and produce across formats allows In The Black to serve clients more effectively without needing an internal video department. For Rhetta, the reliability, professionalism, and creativity of the MadLad team have made them her go-to resource for all video work.
For marketing agencies, creative studios, and consultancies wanting a dependable video partner who feels like an integrated part of the team, MadLad Films delivers more than just beautiful footage—they deliver strategy, storytelling, and results. With over seven years of experience producing brand films, commercial campaigns, testimonial videos, and event marketing content, MadLad Films understands how to craft narratives that drive engagement and amplify brand identity. By blending cinematic visuals with message-driven storytelling, they help agencies provide unmatched value to their clients. Explore what a true creative partnership looks like at madladfilms.com.