Ice Shaker Beach Games | Visit Myrtle Beach | Commercial #1
The Ice Shaker Beach Games take competition to the coast as Rob Gronkowski and his brothers—Chris, Glenn, and Gordie Jr.—bring their signature mix of humor, muscle, and madness to Myrtle Beach, South Carolina. Produced in partnership with Ice Shaker and Visit Myrtle Beach, this YouTube competition series transforms a summer day at the beach into a high-energy, laugh-out-loud battle for bragging rights. Across a variety of wild, beach-themed events—from sandpit golf and relay races to treasure hunts and water games—the Gronks prove that winning isn’t just about strength, it’s about strategy, fun, and a little brotherly chaos. As Rob jokes in the film, “We didn’t come to play—we came to dominate!”.
Captured, filmed, and edited by MadLad Films (Instagram | Facebook | YouTube), Commercial #1 of the Ice Shaker Beach Games launches the campaign with cinematic flair and playful storytelling. Through high-energy editing, slow-motion action shots, and aerial drone cinematography, the spot captures the raw excitement and comedic chemistry that define the Gronkowski brand. From beach sprints and friendly trash talk to fans cheering on the sidelines, every moment highlights the larger-than-life personality of the Gronk family while showcasing the coastal charm of Visit Myrtle Beach. The 30-second commercial was designed to ignite social engagement, build anticipation for the full series, and celebrate Ice Shaker’s active, family-driven lifestyle.
At MadLad Films, we specialize in commercial production, celebrity campaigns, and event storytelling that bring brands to life through authentic, cinematic experiences. With a proven track record of producing national campaigns for icons like Rob Gronkowski, Darius Rucker, and MSC, our team blends creativity with marketing strategy to deliver videos that entertain, inspire, and convert. Whether on the beach, on stage, or on set, MadLad Films transforms moments into memorable brand stories. Explore more cinematic storytelling at madladfilms.com and follow MadLad Films on Instagram, Facebook, and YouTube.