Beretta 500 | Shot Show 2026 Recap
Beretta USA returned to SHOT Show 2026 in Las Vegas, Nevada to celebrate an unprecedented milestone—500 years of firearm craftsmanship, spanning from 1526 to 2026. As the oldest active firearms manufacturer in the world, Beretta used this anniversary to honor the people, values, and innovation that have carried the brand across five centuries. President & CEO Franco Gussalli Beretta and Digital Project Manager Carlo Gussalli Beretta emphasized a defining belief behind Beretta’s longevity: while machines evolve and technologies change, it is people who carry values forward. That philosophy remains at the core of Beretta today, guiding how heritage craftsmanship and modern technology coexist across their firearms, tactical gear, and special edition releases showcased on the SHOT Show floor.
MadLad Films (Instagram | Facebook | YouTube) captured Beretta’s SHOT Show presence through a cinematic event recap designed to highlight both the scale of the event and the substance of the brand. The film features authentic insight from General Manager Cristian Capelli, who spoke to Beretta’s commitment to releasing new products, special editions, and immersive brand experiences rooted in the past while pushing boldly into the future. Additional perspectives from professional stock car racing driver Jed Burton, Senior Manager of National Accounts Tyler Krasko, world-class competition shooter JJ Racaza, and author and former Navy SEAL Jack Carr reinforce Beretta’s consistency, community, and long-standing presence at SHOT Show year after year.
With more than seven years of experience producing high-end event videos, event marketing videos, and large-scale brand recaps, MadLad Films specializes in cinematic video production, videography, and storytelling built for performance. From SHOT Show and Range Day coverage to legacy brand milestones and product launches, MadLad Films works with brands to capture moments that matter and turn them into long-term marketing assets. If you’re looking for an experienced event videographer to elevate your next event, trade show, or brand activation, learn more at https://madladfilms.com.