Mediterranean Shipping Company – 40 Years of Excellence | Cinematic Branded Aftermovie by MadLad Films
The Mediterranean Shipping Company (MSC) celebrated a remarkable milestone—40 years in the United States—with a prestigious gala in New York City. From its modest beginnings with one vessel to becoming the world’s largest container shipping company, MSC’s legacy is defined by vision, resilience, and the power of people. The event featured inspiring remarks from Diego Aponte (MSC Group President), Allen Clifford (Executive Vice President), Soren Toft (CEO), Fabio Santucci (MSC USA President), and Daniela Picco (Executive Director, MSC Foundation), each reflecting on the company’s global impact, purpose, and human touch.
To commemorate this historic occasion, MadLad Films (Instagram | Facebook | YouTube), produced a branded aftermovie and marketing film capturing the emotion and grandeur of MSC’s celebration. Combining event production, videography, and story-driven editing, the film weaves together speeches, cinematic visuals, and heartfelt moments that showcase MSC’s influence on global commerce and humanitarian efforts. From Diego Aponte’s vision for the future to Daniela Picco’s powerful reminder that the MSC Foundation has touched over 2.4 million lives, every scene reinforces the brand’s commitment to moving commerce, connecting communities, and changing lives.
MadLad Films specializes in event marketing, brand videos, and corporate storytelling that transform milestone events into enduring visual narratives. Acting as a full-scale content machine, our team produces same-day, next-day, and campaign-ready deliverables that build awareness and strengthen brand identity. If your organization is celebrating an anniversary, launching an initiative, or hosting a high-profile event, partner with MadLad Films to turn your story into cinematic impact.