The People Behind Iron Catch: True Craftsmanship Revealed

Who are the people behind Iron Catch?

Iron Catch is built on three crafts — understanding water, working with fire, and respecting food — embodied by people who live this life every day.

At the heart of this film are individuals who aren’t performing a lifestyle.
They’re practicing one.

This is the foundation of authentic outdoor filmmaking and meaningful brand storytelling — documenting real people doing real work, without scripts or shortcuts.

Captain Ben Powers with rod in hand, explaining to the team why the salt marsh isn’t just productive — it’s essential.

Captain Ben Powers grew up on Folly Beach and has spent his life fishing these marshes. He explains why the salt marsh isn’t just productive — it’s essential. Often called the liver of the ocean, it filters water, feeds bait, and supports nearly everything offshore. His approach is deliberate:

Read the tide
Fish the seams
Take only what’s needed
Waste nothing

This mindset mirrors effective content marketing — intentional, sustainable, and built on long-term value rather than quick wins.

Fire, iron, and flavor — food cooked on YETI cast iron cookware.

Hector Garate, pitmaster and owner of Palmira BBQ, brings deep Puerto Rican fire-cooking roots. He welds his own grills. He cooks over live flame because control matters less than attention. For him, food is heritage — and every fish deserves to be honored for the life it gave.

That same respect carries into the way MadLad Films approaches marketing videos — treating every subject, brand, and story with intention rather than exploitation.

From water to plate — Hector Garate, Graham Calabria, and Captain Ben Powers tasting the payoff.

Graham Calabria thrives in imperfection. Wind shifts. Fire flares. Timing changes. Cooking over open flame demands presence. There’s no pause button. That’s the point.

Together, these three form a working triangle:

Waterman
Pitmaster
Fire Chef

Charleston isn’t just the backdrop.
It’s an ingredient.

The salinity.
The oysters.
The wind.
The tide schedule.

This is brand storytelling without branding — where craft, culture, and community carry the message naturally, and the marketing impact comes from authenticity, not advertising.

🎬 Watch Iron Catch on MadLadTV:
👉 https://madladfilms.com/portfolio/yeti-the-iron-catch/

👉 Looking to tell stories rooted in experience, place, and purpose?

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