The 1-Stop Shop for Festival Videos
We craft Festival, Sponsor, & Artist experience stories
We Do It All
MadLad Films is proud to bring your festival or event unparalleled video services you need to grow and thrive. With more than a decade of experience working with events across the country, we can deliver all of your video needs under one roof, including expertly crafted promos and recap videos, sponsor and brand integrations, social media reels, testimonials and more. We capture and share the beautiful moments your artists create and the essence of your event. The best part? We handle it all and free up your time and energy to focus on other key areas of making your event a big success.
Festival Videos
Capture and tell your event's whole story–from planning to advance promos to recaps. We generate meaningful content including artist announcements, updates, ticket specials and more. Ask about same and next day edits, official after movies, and fan experience videos.
Sponsor Videos
Event partners and sponsors help make your event possible. Let's highlight them and showcase marketing content they need to maximize their participation and ROI. Give them creative video opportunities to collaborate and they (and their marketing teams) will love you for it.
Artist Videos
You’ve hand-selected the artists who will perform at your event. Work with MadLad Films to offer them cinematic video opportunities that will make them shine. Hype videos, music videos, crowd/fan interaction videos–let’s get creative and make the most of the opportunity!
ABOUT THE TEAM
Graham Ladd
A self-made entrepreneur and unofficial boat captain. Graham is a man of many passions, and in some cases, a little too many - which may be what makes him an incredible storyteller - and yours might just come next. An avid festival goer and huge advocate of creating your life with experiences, Graham's background in marketing, social media, and user experience design has helped mold the way our team tells stories. It’s all about the heart, the quality, and most of all…the experience.
Ethan Kaiser
In the most positive way ever, Ethan has never had a real job. He picked up a camera in high school and never looked back. Being thrown into the deep end with productions alongside Netflix, ABC, Travel Channel, & more, his technical guidance and history with both producing and shooting is what helps the team to remain an absolute unit.
Brent Lovell
After a decade spent in the film and media industry in Manhattan, his Southern roots pulled him back to the lowcountry to do what he loves, where he loves. Now, balancing his passion for family, travel, music, and sports, his need for creative expression, and his strive for professional success, he has a put together a successful track record that includes globally broadcast television shows, feature films, documentaries, and media campaigns for some of the largest companies and brands on the planet.
MadLad Films & Break Media are partnering to provide your brand a menu of exclusive opportunities to enhance and maximize your event from on site. Let's be honest, we all know how imperative your investment in the event is, but imagine if you can leverage your presence on site to add even more value during the ensuing weeks, months, and even years. That is where we come in.
Brands We Work With
Our Mission at Your Event
Event-based Marketing on Steroids
We’ve been shooting events and festivals for more than a decade. Our chief goal is always to capture and create highly cinematic, effective marketing pieces for your event. Let's create some juice together.
Our Goal
Our goal for your event is to utilize our skills, knowledge, and filmmaking passion to craft visual stories that maximize your investment, make sponsors happy, and brand your event for years to come.
The Plan
Our plan is to collaborate with you, your partners, and the artists to produce high-value, marketing videos unlike any in your industry. Your story will stand above the rest. Extra bonus: We are a self-contained unit and can seamlessly achieve your goals with little to no extra work for you. Simply connect us with the right people and you are all set!
The Opportunities
As a 1-stop shop for all things event video, we hand craft stories and marketing packages for your brand, your partners, and the artists that help make the event amazing and memorable.
Festival Videos
Your Event kicks ass, now your videos will too
Marketing Juice
You need the highest quality and most energetic marketing videos that match the quality level of your event – that’s where we bring the magic.
Our Goal
Our goal is to make sure your event is well represented with highly cinematic and energetic video that showcases the experiences, fun, and memories that were created while at the event.
The Plan
Our plan is to deliver pre-, during, and post-event videos that market and showcase your festival in the right way. We want you to stand out and make your fans anxious to return.
The Opportunities
We have 3 awesome video opportunities listed below, but we are ALWAYS open to more ideas and can custom craft packages to cater to your needs!
Festival Video Opportunities
#1
Official After Movies
Carolina Country Music Festival 2022
Barefoot Country Music Festival 2022
Carolina Country Music Festival 2021
Barefoot Country Music Festival 2021
Greenville Country Music Festival 2021
Carolina Country Music Cruise
2019
package Details
Your event needs some awesome video to accurately portray the festival, the vibe, the activities, the fans, and the STOKE it created!
Video Details
We can deliver to you one excellent, action-packed story that integrates all festival days, events, artists, sponsors, and attendees into one long form hype video.
Deliverables
Typically…
One 2-4 minute After Movie
#2
Daily Recap Videos
Thursday Recap - Carolina Country Music Festival 2022
Friday Recap Carolina Country Music Festival 2021
Sunday Recap Carolina Country Music Festival 2021
package Details
People need to see videos from your event as they unfold. Recap videos are quickly edited and released the very NEXT day for social media to keep the Hype going!
Video Details
Recap videos are like a highlight promo from each individual day at the event and blend all elements of the festival into 1 cinematic, highly energetic video!
Deliverables
typically…
(1) 1-minute daily Recap Video / event day.
#3
Ticket Experience Videos
SVIP Ticket Experience - Carolina Country Music Festival 2022
VIP Ticket Experience - Carolina Country Music Festival 2022
GA Ticket Experience - Carolina Country Music Festival 2022
package Details
Most events have different levels of activation for attendees. We can clearly show them the range of experiences provided by each ticket tier.
Video Details
Whether SVIP, VIP or General Admission, we make all ticket experience videos look great and help define the benefits assigned to each.
Deliverables
Typically…
(1) Video per Ticket Class
Sponsor Videos
Make sure your vendors stand out from your event
Marketing Juice
Our content helps make the investment and activation of your brand at the event more effective by branding you the right way and getting more eyeballs on your brand.Our content makes the investment and activation of your brand more effective by putting you in front of the most eyeballs possible.
Our Goal
Make sure the time and effort you put into the event does not go unnoticed. Provide powerful video opportunities to sponsors that help them maximize the investment.
The Plan
We make sure your brand gets the spotlight it deserves by developing a custom video marketing strategy, then producing the content you need to execute and meet your goals.
The Opportunities
We have 5 smart sponsor marketing opportunities for you to choose from. Pick one, two, or all of them to boost your event’s brand footprint.
Sponsor Video Opportunities
#1 - Branded Hype Videos
Effective Brand Moments
Sample Case: MillerCoors as a sponsor at Carolina Country Music Festival
Package details
Highlight of event with brand focus and integration - (ie. activation focus, brand at event focus, product/brand focus).
Video Details:
- Strategized B-roll
- Hype Background Track
Deliverables
- Three (3) 30-second hype videos consisting of cinematic, focused b-roll to highlight your brand's footprint throughout the event.
- Ten (10) high resolution photos
#2 - Branded Promo Video Promos Videos with a PUNCH
Sample Case: Dig South Tech Summit promotional video
Package details
Highlight of event with brand focus and integration remixed with on-site, experience-focused sound bites - (ie. activation focus, customer interaction focus, brand at event focus, product/brand focus).
Video Details:
- Strategized B-roll
- Hype Background Track
- Attendee/customer testimonial
Deliverables
- Three (3) 1-minute hype video consisting of a attendee/customer testimonials mashed with branded b-roll
- Three (3) 15-second hype videos consisting of cinematic, focused b-roll to highlight your brand's footprint throughout the event (See Opp. #1)
- Ten (15) high resolution photos
#3 - Game Show Video
Be Part of an Interactive Event-Based Game Show
Sample Case: Rodeo Rally at Carolina Country Music Festival
Package details
We create an "Amazing Race”-style game show within your event that puts the focus on your sponsors. We craft and develop fun challenges for contestants to navigate throughout the event, your activation area, and with your brand. This highly energetic, fun show is a great way to show interaction with your brand, the contestants/fans, your reps, and all festivals goers!
Deliverables
- 3-5 minute, Interactive Race focused solely on your on-site activation by integrating your company's partnership into the daily experience of the event through 5-8 various tasks that will highlight your brand in a variety of ways
- Includes 2 creative and development meetings with brand reps
#4 - Cinematic Short Film
Brand & Product Themed Story
Sample Case: Pennzoil campaign "Joyride"
Package details
One 1-minute, high production film that bridges brands and the event together utilizing cinematic storytelling. We are going to help you tell a highly visual, silent film (little to no dialogue) that showcases your brand like never before. Between well chosen product placements, event signage, and wearable merchandise, your brand will be all over this strategized, adrenaline-laced story!
Deliverables
- One (1) 1-minute, high quality production film that bridges your brand with the Event utilizing cinematic storytelling
- Three (3) 7-second teasers
- Includes creative and development meetings with brand reps
#5 - Mini Documentary Package
A Powerful, Branded Documentary & Collateral
Sample Case: White House Farms Mini Documentary
Package details
Branded mini-documentary that showcases your company's story at the event or we can pick and craft a strategized angle that involves you, your customers, and their interactions! We can get really creative here... so let's do it together! You spend a lot of time and money attending an event, setting up your activation, buying swag and so forth... now, you can get the video package you need with lots of deliverables to show off your company's success at the event. We can craft a super powerful film that promotes your participation from the event in the right way.
Deliverables
- A 3-5 minute, branded mini-documentary film with a storytelling cinematography, feature film sound design, and a heartfelt storyline
- Three (3) 1-minute promo videos
- Three (3) 30-second promo videos
- Three (3) 15-second teasers/promos
- Twenty (20) High Resolution Photos
Artist Videos
Artists need great video and content from your event too
Marketing Juice
Its always great to be featured in hype videos for the event, but sometimes you need a little personalized attention! That's where MadLad Films comes in.
Our Goal
Our goal with Artist Videos is to give the individual artist a little more of a spotlight approach and put some effective marketing videos into their hands.
The Plan
Our plan is to be as efficient and low impact on the artist as possible by crafting videos showcasing the moments in which they are already performing.
The Opportunities
We have 3 video opportunities listed below and can accommodate new ideas or needs as they arise – just let us know.
Artist Video Opportunities
#1
Artist Hype Video
Carolina Country Music Festival 2022
Barefoot Country Music Festival 2022
Carolina Country Music Festival 2021
package Details
We will craft one or more Artist Hype Videos from their set at the event. We will blend all the festival action with your artist footage and make it look awesome! This is like our “After Movies” or “Recaps” but focused on 1 artist and shorter in length.
Video Details
The artist is there on site and in the mood. It’s the perfect opportunity for a music video! We can provide audio capture and 2 cinematographers to capture this jam and craft you 1 amazing music video.
Deliverables
(3) 30s Hype Videos from Set
#2
Behind the Scenes Music Video
Avery Roberson - Alive
Music Video
Avery Roberson - Home Sweet Home (Behind the Scenes)
package Details
We will craft the artist one Behind the Scenes music video. These are normally acoustic sets and take place on a tour bus or around a campfire (or other quiet, intimate setting.)
Video Details
The artist is there, in the mood, and a perfect opportunity for a music video! We can provide audio capture and 2 cinematographers to capture this jam and craft you 1 amazing music video.
Deliverables
(1) 2-3 minute Music Video
(1) 30s BTS making of Music Video
#3
Live Music Video
Lewis Brice
"LIVIN"
CCMF 2021
Greenville Country Music Festival 2021
Carolina Country Music Cruise
2019
package Details
Your artist is performing a killer set in a big venue with lots of production value… lets capitalize on the setting and film a live music video from 1 song of the performance.
Video Details
We will have 3 – 5 camera ops and a drone pilot on standby to capture 1 whole song performance live as it happens from every angle.
Deliverables
(1) Music Video from Set
(1) 60s BTS Video of Making the Video